Now that South Floridas H&M fans have had the appetizer, its time for the main course.
H&Ms Miami Beach store in the renovated historic Lincoln Theatre on Lincoln Road will open its doors to the public at noon on Thursday, Nov. 8. That opening will be closely followed by the arrival of another store at the Aventura Mall before the end of the year.
The Swedish retailer, whose full name is Hennes & Mauritz, opened a temporary store in Miami Beach from June through the end of September, in order to whet the appetite of Miamis fashionistas who have been clamoring for the affordable, fashion-forward brand. Even on a rainy day with a tiny store, that opening drew lines of about 200 people to South Beach.
We hope thats a preview of what will happen when we open the flagship store, said Marybeth Schmitt, spokeswoman for H&M in North America. The pop-up store was a huge success. It seems like we have a lot of fans. We know Miami is the right market.
Until now, the closest permanent H&M store was in Palm Beach Gardens one of seven stores in the state. While H&M had been expanding aggressively throughout the United States and Florida, the retailer has been slow to make its way south. The two-floor South Beach store boasting 24,000-plus square feet will be among the largest of the companys 259 stores in the U.S.
We were waiting to find the right space, Schmitt said. The Lincoln Theatre is an incredible space and being able to recreate this iconic, historic building in Miami is perfect for us.
The Miami Beach store will be one of five existing flagship H&M locations in the United States, located on other prominent streets including New Yorks Fifth Avenue and Chicagos Michigan Avenue. The store will carry a full assortment of mens and womens apparel, young men and womens apparel, accessories and all of H&Ms special collections and designer collaborations. The Miami Beach location will not carry H&M kids, but the Aventura store will.
The first 500 shoppers in line on opening day at Miami Beach will receive a shopping pass for a discount ranging from $10 to $500. There will also be various giveaways throughout the day. The store will have extended hours its first day from noon until midnight.
But those lines are likely to start forming the night before. If the past is a guide, they may grow as large as 1,500 people before the doors open.
Lindsay Harsch doesnt plan to fight the crowds on opening day in Miami Beach, shell go about a week later after the lines die down. She already stocked up at the pop-up store over the summer and is psyched for the Aventura store that is closer to her home in Hollywood.
Until I moved here, 90 percent of my clothes were from H&M, said Harsch, 26, originally from New York, who also dresses her husband and 2-year-old son in H&M. I have been suffering from H&M withdrawal. Every time I go home I would leave half my suitcase empty and go to the store in New York and fill it up.














My Yahoo