Visual Arts

Visual arts

An L.A-based graffiti writer has created a canvas for a new Louis Vuitton store

 

Louis Vuitton commissioned L.A.-based graffiti writer Marquis Lewis, aka RETNA, to transform the exterior of its new store into a work of art

aburch@miamiherald.com

His challenge was how to interpret the iconic brand in an authentic, artful way; how to introduce a store in a neighborhood tilted toward both commerce and creativity.

Eight gallons of paint and 15 brushes later, witness the façade of the new Louis Vuitton store in the Design District — a watercolor veil of teals, pinks and purples by the celebrated graffiti writer.

Louis Vuitton commissioned Marquis Lewis, known as RETNA, to create an original work on the building’s exterior walls, a first for the luxury brand. He delivered with a distinctly Miami palette and reinterpreted the Louis Vuitton name in his signature hieroglyphics, a style informed by ancient global cultures.

“Using their store’s exterior as a canvas for street art is exceptional and truly inspiring for me as an artist,” says RETNA, 33, who also designed a complementary scarf to be sold on store shelves.

Drawn to the energy and vibrancy of gang graffiti, RETNA — a name adopted from a Wu-Tang Clan track — picked up his first spray can at 9 years old. He spent his formative years perfecting the art of graffiti, painting freeway overpasses and bridges throughout his native Los Angeles.

RETNA’s art form is complex, wrought with stories, and almost always including his own alphabet, born of a hybrid of global influences: Incan, Egyptian, Asian, Hebrew and Arabic and Native American visual writings, hieroglyphic and ink calligraphy.

It wasn’t long before the art world took notice. Last year, the Museum of Contemporary Art in Los Angeles featured RETNA’s work in its Art in the Streets exhibit. Calling RETNA’s work fresh and effortless, MOCA director Jeffrey Deitch compared the artist to a great jazz musician who “improvises within a framework.’’

RETNA is currently showing an exhibit of paintings, works on paper and a site-specific installation at the Michael Kohn Gallery in Los Angeles.

Here in Miami, his newest creation celebrates the arrival of Louis Vuitton in the Design District.

Louis Vuitton opened Friday in a temporary store; it will be replaced by a permanent location in the neighborhood in 2014.

“We are thrilled with the opportunity to collaborate with RETNA, an artist whose work blurs the lines between beauty and edge,” said Valérie Chapoulaud-Floquet, president and chief executive officer of Louis Vuitton North America. “The Design District, an area pulsing with artistic, innovative and creative energy, is a natural home for Louis Vuitton and we look forward to sharing RETNA’s extraordinary work with the neighborhood.”

The label, founded in 1854, has almost always blurred the lines between art, fashion and design, working with artists across disciplines.

When Marc Jacobs became the brand’s artistic director in 1997, he invited contemporary artists to collaborate, among them Richard Prince, Takashi Murakami and the late Stephen Sprouse, who all treated the iconic monogram as muse. But it’s not just purses, bags and accessories that have received the artistic treatment: The canvas has taken the form of site-specific installations, store window designs and art exhibits.

On the eighth day of RETNA’s project, in the whirl of painting, he claimed a seat on steps inside the Moore Building and chatted with The Miami Herald.

Q. So, you get the opportunity to create a mural for the façade for Louis Vuitton. What is your inspiration?

Read more Visual Arts stories from the Miami Herald

Miami Herald

Join the
Discussion

The Miami Herald is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

The Miami Herald uses Facebook's commenting system. You need to log in with a Facebook account in order to comment. If you have questions about commenting with your Facebook account, click here.

Have a news tip? You can send it anonymously. Click here to send us your tip - or - consider joining the Public Insight Network and become a source for The Miami Herald and el Nuevo Herald.

Hide Comments

This affects comments on all stories.

Cancel OK

  • Videos

  • Quick Job Search

Enter Keyword(s) Enter City Select a State Select a Category