WWE announced that WrestleMania 28 generated a record-breaking $102.7 million in economic impact for Miami-Dade County, according to a study conducted by the Enigma Research Corporation.
This record for WrestleMania’s economic impact represents a $40 million increase over WrestleMania 27 in Atlanta. WrestleMania 28 also generated approximately $15.3 million in local, state and county taxes.
“WrestleMania Week brought tens-of-thousands of fans from across the globe to sample the beautiful hotels, restaurants and businesses of Miami,” said Jose Pepe Diaz, Miami-Dade County Commissioner and Chairman of the Miami-Dade Sports Commission. “Our economy, as well as our community, significantly benefited from the week of events, and we thank WWE for shining its international spotlight on our wonderful city.”
John P. Saboor, Senior Vice President of Special Events for WWE, said: “We are thrilled that Miami and the state of Florida were the recipients of WrestleMania’s largest economic impact ever. This result is a testament to that community’s hard work and extensive planning.
“Commissioner Diaz and all of our public and private sector partners did an exceptional job of welcoming our fans from around the world for WWE’s largest annual celebration. We now turn our focus to the New York/New Jersey region for what will assuredly be a historic WrestleMania 29.”
Attendance and financial records were also set - http://www.miamiherald.com/2012/04/16/2752838/more-records-set-for-wwe-wrestlemania.html - as a capacity crowd of 78,363 fans from all 50 states and 36 countries attended WWE’s pop-culture extravaganza on April 1 at Sun Life Stadium, football home of the Miami Dolphins in Miami Gardens.
WrestleMania Week extended from March 28-April 2 with WrestleMania, WWE Hall of Fame, WWE Be a STAR anti-bullying programs, WWE charity golf tournament, WWE art auction/fashion show, hospital visits, WWE WrestleMania Fan Axxess, WWE Monday Night Raw and more.
Key highlights from the study include:
$102.7 million of direct, indirect and induced impact derived from spending by non-locals visiting specifically for WrestleMania XXVIII.
71 percent of fans who attended WrestleMania were from outside the Miami area and stayed an average of four nights.
The economic impact derived from WrestleMania Week was equal to the creation of 1,020 full-time jobs for the area.
$6.9 million was spent by non-locals at Miami and Miami-Dade County restaurants.
• WWE WrestleMania 29 occurs Sunday, April 7, 2013 at MetLife Stadium in East Rutherford, N.J. The event will be broadcast on pay-per-view and viewed in more than 100 countries.
• About Enigma Research Corporation:
Enigma Research Corporation is an international consulting firm which specializes in measuring the economic impact of special events. Enigma’s economists developed a customized model which converted expenditures into economic impact, employment created and taxes generated as a result of the event.
• About WWE:
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 600 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.
• WWE Monday Night Raw, a three-hour live show, is 8 p.m. EST on the USA Network.