Obama vs. Romney wasn’t the only match viewers tuned into Wednesday night, Oct. 3.
According to the Nielsen overnight data, ION Television’s brand new series “WWE Main Event” garnered the highest male audience in the last year with the most Men 18-49 (422,000), Men 25-54 (444,000), and Men 2+ (876,000).
At 8 p.m. EST/PST, the premiere of the new weekly series, which featured WWE champ CM Punk against World Heavyweight champ Sheamus, was the No.4 program in the time period among Men 18-34, No.4 among Men 18-49 and No.5 among Men 25-54. In addition, “WWE Main Event” out-delivered the last game of the MLB regular season on ESPN and ESPN2 among all key men and adult demos.
Finally, the premiere delivered 518,000 Women 2+, finishing ahead of most female cable networks.
“The viewers have spoken,” said Brandon Burgess, CEO, ION Media Networks. “Fans of the WWE are passionate and seem to have a knack for finding their favorite superstars wherever they live. Needless to say, we are particularly pleased that WWE has found a new home on ION Television, and we congratulate our new partner in the success of the premiere.”
Vince McMahon, WWE Chairman and CEO, said: “Our partnership with ION Television is off to a strong start. We expect our fans will make ‘WWE Main Event’ the number one show on the network as they have done for WWE programs with all of our other TV partners.”
“WWE Main Event,” airing Wednesdays at 8 p.m. EST/PST, features the WWE superstars and divas of Monday Night Raw and Friday Night SmackDown, including John Cena, WWE champion CM Punk, World Heavyweight champ Sheamus, Alberto Del Rio, The Miz, Kofi Kingston, Santino Marella, Divas champ Eve, Natalya and Alicia Fox. It's a must-see for longtime devotees and those looking for character-driven, high-octane entertainment. The original series will showcase live events filmed across the country, as well as a stop in Europe.