Personal Finance

The Home Economist

Preventing a debt or diet chain reaction

 

The ‘What-the-Hell Effect’ holds that for even the most disciplined, whether trying to stick to a budget or a diet, one little slip can lead to another.

 

Karen Basha Egozi, CEO of the Epilepsy Foundation of Florida, is trying to reduce and control her use of credit cards.
Karen Basha Egozi, CEO of the Epilepsy Foundation of Florida, is trying to reduce and control her use of credit cards.
CHARLES TRAINOR JR / Miami Herald Staff

When shopping is a problem

Most people experience the “What-The-Hell Effect” without letting it govern their lives. But April Lane Benson, author of “To Buy or Not To Buy,” says shopping may be a problem for you if:

• It’s your equal opportunity, all purpose mood changer.

• It makes you feel guilty or ashamed.

• You have a closet — or car trunk — full of unopened bags or items for which you haven’t removed tags.

• You avoid opening your bills or answering your phone in fear it’s a creditor.

Consider this

Are you carrying a credit card balance and saying, “What the Hell” to just one more purchase that probably won’t make a difference, anyway? Experts urge you to instead consider:

• That your balance — because it comes with an interest rate — is bumping up the sticker price of each item, sometimes doubling or tripling its actual cost.

• Your debt could wind up tying you to a job, making you unable to sock away the funds needed to chase after an opportunity.

• Your state of mind — ask yourself why you’re shopping and how you’ll pay the bill, which will put some space between the impulse and the action — helping you gain control.


brett@thehomeeconomist.com

“It’s because engaging in that behavior is psychologically painful,” says Wilcox. “So you say ‘What the hell’ to get rid of that pain.”

It troubles highly disciplined people most because they have a strong intolerance for imperfection, says Dr. Marty Lerner, executive director at Milestones and Recovery, a residential eating disorder program in Cooper City. And while maintaining high, hard-to-reach standards – assuming it’s your inclination and not your pathology — may be helpful in certain, detailed oriented occupations, there are occasions where even a mild tendency for perfection can backfire. For example, it’s important to be flexible in your expectations from children, co-workers, friends, spouses and even yourself.

“Some things in life have to stay negotiable,” Lerner says. “If your expectation is to be a perfect tennis player, you can’t enjoy the game.”

You won’t be able to buy a racquet either because high balances wreck your financial situation, says Karen Carlson, director of education at Orlando-based In Charge Debt Solutions. If you’re carrying one and continue to spend, keep in mind the interest rate means you’re likely paying double the sticker price for every item you buy. Even a $3 cup of coffee could wind up costing $9 once you tack on 14 percent interest for a few years. What’s more, the debt is tying you to your current employment situation, disabling your ability to start an emergency fund and take advantage of opportunities that may come along.

“You’re stealing from your future,” Carlson says. “And closing doors.”

If those financial facts don’t keep you from piling on that extra purchase, take note of your emotional outlook, suggests April Lane Benson, author of To Buy or Not To Buy: Why We Overshop and How to Stop. She suggests asking yourself a few questions before plunking down your credit card, such as: 1) Why am I here? 2) What if I wait? 3) How will I pay for it?

“That puts space between the impulse and the action,” she says. “And it’s a way of getting back in control.”

This is one of an occasional series of columns by Miamian Brett Graff, a former U.S. government economist who writes about how economic forces are affecting real people.

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