Miami-Dade

SHOPPING

Cartier, Louis Vuitton, Dior and more adorn Miami’s Design District

 

Luxury brands Cartier and Celine are open for business in the Design District; Louis Vuitton, Dior and more are coming soon.

ewalker@MiamiHerald.com

Diamond baubles from Cartier glittering in one window, Louis Vuitton’s signature leather bags beckoning from across the street and another storefront displaying Hermes’ silk scarves.

Within months this is the scene that will greet visitors to Miami’s Design District, as the neighborhood begins its dramatic metamorphosis into the new hot spot for luxury shopping.

Cartier and Celine have just opened their doors. Louis Vuitton will do so on Oct. 19. Hermes and Christian Dior Men are under construction. Right behind that will be Pucci. By the time Art Basel and the holiday shopping season arrive, there should be 8 to 10 luxury brands lining the Design District’s Northeast 40th Street corridor.

These openings are a sign of Miami’s ascent as a fashion destination.

“For most luxury brands Miami is one of the top three markets in North America, along with New York and Los Angeles,” said Valérie Chapoulaud-Floquet, president and chief executive officer of Louis Vuitton North America. “The Miami market has grown quicker than the rest of North America.”

For decades the Bal Harbour Shops offered the only option for luxury in Miami-Dade County. But no longer is having one store in the market enough for these luxury brands.

“Miami has been under retailed for luxury because of the strength of the local market and the strong growth of tourists coming to Miami,” said Emmanuel Perrin, president and chief executive officer of Cartier North America. “This market can support several Cartier boutiques. It was just a question of time before the luxury market evolved. Everyone has been waiting for the right project to come along.”

Louis Vuitton and Cartier both left Bal Harbour Shops last summer because the mall didn’t have the space for them to expand. The retailers were also prohibited from opening a second store within 20 miles unless Bal Harbour’s owners got a piece of the new store’s revenue.

Now, Louis Vuitton already has opened another store at Aventura Mall and Cartier is assessing the market. It’s all part of an unfolding game of musical chairs that ends the monopoly of Bal Harbour, which has controlled the luxury retail market since 1965.

By 2014, developer Craig Robins expects to have 40 to 50 luxury brands spread throughout the Design District, creating a new urban destination for fashionistas. Already committed to the area are about 30 tenants, including Fendi, Bulgari, Pucci, De Beers, Zegna, Tom Ford, Burberry and Marc by Marc Jacobs. They will join the district’s original fashion tenants Christian Louboutin, Marni and Martin Margiela.

“We’re starting to build critical mass,” Robins said. “We continue to find that more and more brands are interested in coming. This is an exciting moment for the Design District. People are going to feel the transition and the power of integrating fashion with art, design and food.”

Many of the brands are giving up space at Bal Harbour, which the International Council of Shopping Center recently designated the top producing mall in the world. But they say they don’t believe the move will have any negative impact on their business.

“We have made a seamless transition,” said Vira V. Capeci, president of Celine. “Our clients have followed us to this exciting location.”

Read more Miami-Dade stories from the Miami Herald

  • Columnist

    Church baseball league’s longtime leader retires

    Seventeen years ago, Bob Haworth, a member of Grace Lutheran Church in Miami Springs, organized a coed softball league. And for all of those years, Haworth has served as the commissioner. Comes this summer, the good commissioner will move to Winter Haven, where his wife Diane, has started a new career.

  • In my opinion

    Daniel Shoer Roth: Hialeah ‘boletera’ a political scapegoat in ballot scandal

    Since the eruption of the electoral fraud volcano last summer, Hialeah ballot broker Deisy Pentón de Cabrera has been depicted by the authorities and the media as Snow White’s Queen Grimhilde transformed into a witch. Her basket hides not only a poisoned apple, but a complete harvest that, with the scandal’s shooting lava, has become rotten applesauce.

  •  

This 1972 Miami Herald photo shows Mike Burke, founder of Windjammer Barefoot Cruises.

    DEATHS

    Capt. Mike Burke, Windjammer founder, dies at 89

    Capt. Michael Burke sailed through life with his unending spirit and romantic outlook, touching the lives of many with his cruise empire, Windjammer Barefoot Cruises.

Miami Herald

Join the
Discussion

The Miami Herald is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

The Miami Herald uses Facebook's commenting system. You need to log in with a Facebook account in order to comment. If you have questions about commenting with your Facebook account, click here.

Have a news tip? You can send it anonymously. Click here to send us your tip - or - consider joining the Public Insight Network and become a source for The Miami Herald and el Nuevo Herald.

Hide Comments

This affects comments on all stories.

Cancel OK

  • Videos

  • Quick Job Search

Enter Keyword(s) Enter City Select a State Select a Category