Some call it flamingo pink.

Others say it looks like a Pepto-Bismol bottle that exploded.

And many say they don’t even know how to describe the new color of the bridge on Hallandale Beach Boulevard – except to say that it “it’s wrong.”

“It sticks out like a sore thumb,” said Hallandale Beach Mayor Joy Cooper.

The general distaste for the Shoreline Coral hue that has recently been painted onto the bridge – that ushers people from the mainland to State Road A1A has led City Manager Renee Crighton to look into some other options - including repainting.

Crighton is expected to bring it up at the Sept. 19 meeting.

The colorless concrete structure, owned by the state, was in need of updating, said city spokesman Peter Dobens. The city spent $33,000 to clean and paint it.

No one seems to know whose idea it was to pick that particular color was, but it came at the recommendation of the city’s beautification board.

Cooper said she never supported the bright color, which is also in the City Hall breezeway.

Not everyone is so picky about the paint.

Commissioner Keith London says while he doesn’t have an opinion on the color, he does want the city to come up with a color scheme city wide.

“What qualified them to pick the color,” he asked.

When the color popped up a few weeks ago the comments and calls to the city and city leaders began.

The color “clashes” with the natural surroundings, said Jerry Jensen, who lives in a nearby condominium.

The bridge, which is the gateway to the beach, should be neutral and blend in with the water, sky or landscape, he said. Or at the very least, match the city’s iconic beach ball water tower that can be seen in the background.

“I think it’s is something they have to fix,” he said. “We have to live with it.”

Seeing the loud color “is like bringing the city back to the 1970s,” said resident Rachel Alters, who claimed the palette made her nauseous the first time she saw it..

“I think the city has come a long way to modernize it and this just sets us back,” she said. “It’s horrific.”