“Our competition is Coach purses, Ann Taylor dresses and Nordstrom shoes,” he said.
At a Venus Mini Med Spa, physician assistants or nurse practitioners do the injecting after they undergo intensive training. A group of plastic surgeons is available on call in case anything goes wrong, Clarke said.
“Eighty percent [of clients] are walk-in, and we will spend as much time as they want educating them and showing them how it works,” Clarke said, adding that 75 percent of clients are getting facial injections for the first time.
“All we’re trying to do,” he said, “is wind back the clock and make people look refreshed.”
Denise Fontaine of Coral Springs had a chemical peel a couple of weeks ago, and got Botox for her 51st birthday at the Venus Mini Med Spa at the Town Center at Boca Raton.
A sales representative for the cosmetics company Trish McEvoy, she often works at the Saks Fifth Avenue at the mall, and the med spa is just outside the door.
“It’s so convenient,” said Fontaine, who has referred her sisters and plenty of clients. “I work a lot of hours and when I want something done right after work, it just takes a couple of minutes.”
Venus Mini Med Spa frequently advertises on the radio. And in this age of social media, some med spas send emails and post on Twitter and Facebook to help spread the word.
Parties and events are also becoming en vogue.
Dr. Leonard Tachmes’ Miami Beach Plastic Surgery Center and Medspa teamed up with Sean Donaldson Hair Salon, Ryce Fitness and Sobe Tan by Fabiola recently to host a Beauty Block Party, complete with music, drinks and a raffle for Botox treatments, blow dries, personal training and tanning sessions.
“It was our idea to put something together where it’s a collaboration with other businesses in South Beach in the health and beauty industry, to put our energies together and have the opportunity to meet new clients,” Tachmes, a plastic surgeon, said at the event.
Just last Tuesday, his practice, which offers various cosmetic procedures, held a Back to School Injectable Day and Tweet Up, and about 20 people made appointments for discounted treatments.
“This is a perfect time because it’s a little slow in August and it gets people in here,” said Tachmes, who came up with the event’s name.
Lynn Ponder, founder of WebCityGirls, filled out paperwork while waiting for Tachmes to inject Dysport into her forehead. The event, spread through social media, lured her in — and made her stray from her usual doctor of four years.
“I think we all need a little refresh,” said Ponder, who declined to provide her age. “We work hard, we are stressed out, and I feel injectables just refresh my face, giving me kind of a glow.”
With med spa fever reaching new heights, even dentists are taking part.
“Most people don’t like the dentist, and I wanted to change that outlook,” said Dr. April Patterson, who opened her Dr. Patty’s Dental Boutique in Fort Lauderdale in February, offering everything from conventional dentistry to injections to massages, facials and chemical peels. She held a Bubbles, Botox and Trunk Show in her Fort Lauderdale office earlier this month, offering neck massages, eyelash extensions, eyebrow threading, Botox and more.