You may not have heard of Vista Color Corp., but chances are its product is all over your house.
Vista Colors principal business is producing folding boxes for manufacturers of pharmaceuticals and other medical supplies, processed food, liquor, perfume and many other products. Boxes made by Vista Color contain medications, adhesive bandages, nasal strips, Goya frozen foods as well as Bacardi, Appleton Estate and Flor de Caña spirits.
The Miami company also provides custom products and services, including high quality multicolor printing, blister card and clamshell packaging, die making and graphic design.
A customer comes to us and says, I need a box for this widget, said Juan Roque, Vista Colors vice president. We work with them, design it and produce it. In a nutshell, were a folding carton manufacturer.
Vista Color cartons range from simple multicolor adhesive bandage boxes, to complex folding cartons with compartments and embossed cartons printed in rich colors, adorned with foil and showing the product through a plastic window.
The family-owned company, founded by Jesus Serrano in 1968, has 85 employees, logged sales of about $12 million last year from folding cartons and has about 300 active customers, Roque said.
In its factory, an impressive array of high-tech equipment helps in designing mockups, making plates, printing in seven colors, adding foil and embossed textures, checking quality and packing boxes for shipment. The company also has graphic designers, a department that makes the dies and employees who are part of a multilevel approval process to assure that texts, numbers, colors, etc. in mockups are exactly what the customer ordered.
You need a lot of skills, specialized machinery and high-technology equipment to produce folding boxes, Roque said.
Vista Color started out working in color separation and then grew into a high-quality commercial printer, Roque said. In 1998, the company began its folding carton operations.
Roque, who formerly ran South Florida printing operations for Baxter Pharmaceuticals, moved to Vista Color with 12 colleagues when Baxter outsourced its printing section and Vista Color won the bid.
Getting into the pharmaceutical industry is very difficult for a printer, Roque said. Its like getting an act of congress.
Pharmaceutical companies require printers and carton suppliers to strictly follow good management practices and show that they have processes that ensure flawless products.
You cant have a missing dot or a misplaced dot, Roque said. The dosages for medications must be precise. Sometimes two boxes look very much the same but will hold different products with different dosages. We have to be sure.
Since 1998, Vista Color steadily built up its business with pharmaceutical firms. Today, they are the companys top customers.
From the start, I spoke their language, Roque said. And the business took off.