“We had the opportunity to laugh and chuckle about the old days, laugh and chuckle about where we are now and how different we are from the old days when we were both competitive with each other. Watching him hit it off with Keith is a cool thing. It was an all-around good time with Steve. It was amazing that we got a hunt in at all, but we did. That’s one we are very excited about.”
Michaels took to Twitter, promoting the show and interacting with fans.
WWE has increased focus in the social media realm. For the veteran grappler, the social networking tool is entertainment.
“It’s all a marketing machine of the Internet,” Michaels said. “It’s all geared to enhance something and someone and to take it that way, to take it with a grain of salt. A guy can be genuine one day and be honest, and you have to do your best to figure out if that is how he is being. Then the next day he can be tweeting about a storyline, and you have to understand it as that.
“You are just never going to know. That is just how the business is, and that is how the Internet is now. It’s way too gray of an area to try to pin it down to black and white. It can’t be done because the minute somebody says it was black, someone will say it’s white. It’s just typing words.
The WWE legend believes you can’t really get someone’s emotion or feeling behind the words. It’s because of this that things can be taken out of context.
“I don’t want to make it sound like it’s totally geared to selling something, but it’s all motivated to do something,” Michaels said. “Whether it’s something for you to watch the storyline or tweet to let him know he is a decent guy or a bad guy. There is intent behind everything. It’s impossible for you the viewer, for you the tweeter or you the receiving of the tweet or the reader to know which one he is doing on a particular day. I would take it all with a grain of salt and wouldn’t put too much stock in it. However, it is a vehicle, but to take it as the stone cold truth or a stone cold lie, you might want to be careful of that.”
Despite his retirement from WWE, the Texan still appears on TV here and there, when the moment is right. His last appearance was on the Raw 1,000th episode where he reunited with D-Generation X. While we won’t see Mr. WrestleMania in another official match, it remains to be seen how far Michaels’ physical involvement will go.
“I don’t have a stance or an outline of what I do or don’t do,” Michaels said. “Obviously, I want to do things that will help. You don’t want to bring me back for no other reason. It would depend on what it was. I am not as young as I once was. Do I think about that stuff? Yeah. It’s one of those things that I know that I can do it. At the same time I can also drink a six pack and be able to drive home, but do I want to give that a whirl? No.
“Yeah, I can fall off this or go through this, but then I end up getting hurt and can’t do my other show. I have other responsibilities. I can’t take piano lessons with my daughter because I’m up with my knee in a brace and pushed my knees too far. I do have to give more thought to that kind of stuff. I can’t just go in with reckless abandonment. At least at this point nobody has even asked about that stuff, so I haven’t really given it that much thought.”
• “WWE Raw” emanates from the AT&T Center in San Antonio, the hometown of Michaels, at 8 p.m. [EST] on Monday, Aug. 6. The event is locally advertised as “Shawn Michaels Appreciation Night.”
Catch HBK and fellow host Keith Mark on “MacMillan River Adventures” at 11:30 p.m. [EST] Tuesdays on the Outdoor Channel. For additional airings or MRA merchandise, visit http://www.mrahunting.com/.
• Check out the Shawn Michaels Deuce Brand signature series watches at http://www.deucebrand.com/products/501/signature.
• Follow HBK on Twitter @ShawnMichaels.
• Follow me on Twitter @smFISHMAN, http://twitter.com/#!/smFISHMAN, where I post links and information. Opinions expressed reflect no other entity. I can also be found tweeting incessantly during wrestling shows weekly.