International Business

REAL ESTATE

Related sees Brazil as land of real estate opportunity

 

Related Brasil, an offshoot of Jorge Pérez’s condo empire, has big plans for mixed use projects in Brazil

The Related Group

Founder and CEO: Jorge Pérez.

Headquarters: Miami.

Business: One of the largest Hispanic-owned businesses in the United States with a development portfolio worth more than $15 billion. Has built/rehabilitated/managed more than 80,000 multifamily units in Florida. Among the buildings it has developed in South Florida are: Icon Brickell, One Miami, and Apogee, Yacht Club, Murano, Murano Grande, Portofino Tower and Icon South Beach in the South of Fifth area. Current projects include mybrickell, Apogee Beach and Millecento. Also has created thousands of affordable housing units across the state.

International: Main focus is in Latin America and India. Also has a 1,000-acre beachfront parcel in the Bahamas but is waiting to develop it until the economy rebounds.

2011 Revenue: $1.389 billion.

Employees: 300.

Source: The Related Group


mwhitefield@MiamiHerald.com

Much of the work will be going to the new Miami art museum now under construction that will bear his name. “They had a choice of anything in my collection,’’ he said. He concedes the museum selected all his favorites but said he looks forward to building a new art collection — one that is more contemporary and that features younger artists.

Although Related has new U.S. condo projects in the works, including the 42-story 1100 Millicento Residences in Miami, Pérez said he is devoting 10 to 20 percent of his time to Brazilian business.

Senior members of his staff are spending considerably more time on it, he said. “Sometimes I have 30 emails a day on Brazil,’’ Pérez said, “and we have a formal staff call-in once a week.’’

Brazil, Pérez said, is complicated with red tape and its own idiosyncrasies for acquiring land and getting projects built.

“There is a saying ‘Brazil is for the Brazilians,’ ” said Pérez, and that was instrumental in the decision to work with a very experienced Brazilian partner. “We wanted to work with the most successful real estate guy in Brazil,’’ said Pérez.

Citron, chief executive of Related Brasil, most recently headed up Brazilian operation for Tishman Speyer.

Prices in the residential real estate market are somewhat frothy. “Price per pound for office and apartment condos actually exceeds New York and Washington, D.C.,’’ said PwC, the accounting and professional services firm, and the Urban Land Institute in their “Emerging Trends in Real Estate” report, and acquisition opportunities are scarce.

Pérez concedes that prices have gone up tremendously in the last six months. But he said demand is also high and residential real estate isn’t as highly leveraged as it was in the United States when the real estate bubble burst.

“The possibility of the bubble bursting in Brazil is much lower,’’ he said. Still, Pérez said he sees prices in the Brazilian market softening somewhat in the next year. And that, he said, should result in better buying opportunities for Related.

“We’re going to take our time because we want the best locations, the best sites and we don’t want to overpay,’’ said Pérez. “We think the opportunities are very exciting in Brazil and we’re careful to look at market statistics so we don’t get caught in disequilibrium between supply and demand.’’

Even though the Brazilian economy is only expected to grow by about 2 to 2.5 percent this year, Pérez said he still foresees growth rates will be higher than in the United States and Europe.

Related’s first foray into the international market was in 2004 when it began buying land abroad. The company purchased 1,000 acres in Punta del Este, two sites in Panama, four sites in Mexico and one in Cartagena, said Pérez.

Three luxury towers were built at Icon Vallarta, a project designed by Miami’s Arquitectonica in Puerto Vallarta, Mexico. Not only does the Mexican project share a name with Related’s Icon Brickell — the Miami project that ran into financing problems, resulting in two towers being turned back to the lenders — but a similar design aesthetic with large Easter Island-inspired columns by designer Philippe Starck marching into a huge infinity pool.

Icon Vallarta is about 80 percent sold and units are fetching about $350 per square foot with balcony space included in the calculation, said Pérez.

Two projects were completed in Punta del Este, Uruguay, and Related continues to sell lots there.

But a planned project in Zihuatanejo, Mexico, was shelved both because of the recession and drug trafficking problems in the area, and Related sold its property in Colombia.

Zoning is in place for a future project in Panama, and the company has preliminary government approvals for a Bahamian beachfront project with an 18-hole golf course on Eleuthera. But for now Related is biding its time on those second-home projects, waiting for the economy to rebound.

“Now is not the time,’’ Pérez said. “You have to follow the market.’’

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