“The mission is simple. We simply want people to fall in love with the world again,” said Charles Annenberg, creator of explore.org and vice president of the Annenberg Foundation.

A previous attempt to set up live bear cams from Katmai with a museum in Homer, Alaska, failed due to lack of funding.

“It’s very expensive to run streaming video, more expensive than we could handle with our partnership with the Pratt Museum because both of us don’t have a good revenue stream,” Wood said.

He said it was a “great, fortunate day for us that explore.org called and said they were interested.”

Annenberg, who also goes by the name Charles Annenberg Weingarten, said the intent of the bear cam and others provided by the organization is to make adults fall in love with the world again.

“I think when you watch these brown bears, and the salmon going upstream and you see the beauty of this nature, I think it’s going to put a smile on your face and a sense of bewilderment and awe you felt a long time ago when we were all kids,” he said.

He said when people view the live stream, he hopes they realize what they are seeing is pure – there’s no ulterior motive other than an experience to reconnect with nature.

The cost of the project wasn’t disclosed, but explore.org will absorb the full costs. No advertising will be sold.

ONLINE

Bear cam: http://explore.org/#!/live-cams/player/brown-bear-salmon-cam-brooks-falls

Explore: www.explore.org

Katmai National Park and Preserve: www.nps.gov/katm/index.htm