Shawn Michaels has been known throughout his career as the showstopper.

This moniker can be found on the new Heartbreak Kid Deuce Brand signature series watch.

The WWE legend joins other elite athletes such as Buffalo Bills’ receiver Stevie Johnson and Portland Trailblazers’ Nolan Smith who have their own customized timepiece from the San Diego-based company for sale. The opportunity was brought to Michaels’ attention by his management team at Encore Sports & Entertainment, out of the same city.

“I wear a lot of wrist wear,” Michaels said. “I wear a lot of bracelets and collect a lot of watches, so when they came to me with the idea, it seemed like a neat idea and something I wanted to try. As you go out there and experiment with different things, certainly for me, I want to do it in areas that interest me. It was something that Encore brought to me, and it seemed like a good fit. It seemed like a step out from anything that I had done before. So for those reasons it intrigued me to see how it would do.”

The watch, currently available for presale on the Deuce website, is designed in HBK’s trademark colors: red, white and black. Michaels had a hand in the creative process.

“In the past when it came to DVDs, shirts and stuff like that, I didn’t take that big a part in it,” Michaels said. “Then with my shirts toward the end of my WWE career, I had a little more input there. Being independent of all of that now, you get to have a little more say-so. In some respects that’s great because when it goes well and it works, everybody likes it, or they go, ‘Boy, you have horrible taste.’ Then you deny [it was your idea] to the bitter end…

“The biggest rib on me through all of this is my Deuce watch tells better time than my Rolex for heaven’s sake. I bought them for Ric [Flair], and I. I love the sentiment, but my $30 watch tells better time than the one I spent thousands on.”

Five percent of the proceeds from the sales of the “Showstopper” watch go to the Children’s Hunger Fund. Giving back is an important to HBK.

“One of their main offices is in San Antonio,” Michaels said. “Starting last year, I started working with them as I started to know a little bit more about them. Everything for the most part that I’m doing, I always want to be involved a charity in some respects. They do amazing work. It’s just one of those things that you are sort of blown away. Every time you think you do something special you run across people like the Children’s Hunger Fund that totally put your efforts to shame, and I can’t help but want to help out in any way that I can.”

More than two years after his last match, the iconic performer remains busy. He has family life, his endorsements and his work on the MacMillan River Adventures, now in its second season on the Outdoor Channel. Although he makes some wrestling-related appearances, don’t look for the Hall of Famer to renege on his retirement from in-ring competition.

“I certainly don’t get the itch,” Michaels said. “That is something that does not happen to me. I think I do get satisfied when I get to go back to do an appearance and get to be a special referee or just an autograph session. Things like that, which is something I really enjoy. Certainly, I don’t stay on the sidelines longing to be in the spotlight, but the time that I am, it’s always a great deal of fun.