A Miami art gallery owner is hoping to attract non-art-buffs to his shop with a monthly event featuring original works for sale under $250.
Yuval Ofir, a Miami Beach native and producer of the YO Miami blog, recently opened a gallery space early last month in Little Haiti, just minutes from Wynwood Arts District. Naturally, he’s calling it “YO Space,” and he says, “It’s a place for artists to create art in their own space.”
The 800-square-foot gallery space is slowly turning into a go-to destination to purchase high-brow art pieces at low-brow prices. “We hold a monthly art event called the Average Joe Sale, with 12 artists selling custom-made artwork, all for under $250. So far we’ve had amazing feedback.”
“Let’s face it, most of us can’t hang with the De La Cruz’s and Rubells of the world,” Ofir said, referring to two prominent galleries. “We’re resigned to putting up our kids’ work on the fridge or buying some not-horrible mass-produced Target art to decorate our homes.”
Ofir’s hope is that these events will expose local artwork to those that can finally afford locally made creative art pieces.
"I want this event to open the doors of the art world to your everyday average Joe. I want to create a laid back environment where everyday people can come and not only appreciate art but be able to acquire it for themselves as well.”
The event will host a fresh batch of artists along with YO Space Resident Artists. They will be selling everything from original works, to limited edition prints, and merchandise. There will be apparel, accessories, and more. You can walk away with an original piece of art to brighten up your place or to offer as a unique gift for less than the price of an iPod,” Ofir said.
Merchandised artwork will be displayed by local artists Kazilla, Lorie Setton, Vince “Bad Panda” Herrera, Gabriel Gimenez better knows as GG, Chris Riggs, Jennefer Ramos, Diana Contreras, Natalia Molina, Rej Ramirez, B M de Verona, Torek, Cone, James Brutus, the non-profit organization Art That Feeds, and Ragamufyn Apparel.
Guests will also have the chance to entertain themselves by playing ping pong on YO Space’s custom table or sampling beverages by Wynwood Brewing Co., which will be stationed at the event. Food trucks will also be in tow, including Los Chamos Food Truck with Arepas, Empanadas and more Venezuelan goodness and HipPOPs handcrafted gelato bars truck will be outside serving creamy gelato and sorbets on a stick.
Collaborating groups and organizations includes local online radio station Jolt Radio who will be spinning music the entire day as well as the South Florida Music Obsessed team who’ll be bringing some local bands to play live sets. Those bands will play hourly from 5-8 p.m., and include Ominé , Leroy Sanchez, Cog Nomen, and MagicalPowers.
With the opening of his new gallery space, and the work he’s accomplished in introducing local artists to the public, South Florida can breathe easy knowing they have an arts ambassador on their side. Ofir is someone who prides himself on making art accessible and affordable to everyone in South Florida.