Meanwhile, Mercedes-Benz Fashion Week Swim is setting up two massive tents outside the Raleigh in South Beach to host five days of invitation-only fashion shows and events.
Now in its eighth year, Mercedes-Benz Fashion Week Swim will be showcasing 32 international designers from 11 countries, said executive producer Christina Neault.
“I think the industry sees the value in doing shows and supporting their sales,” Neault said.
Among the well-known brands parading the Mercedes-Benz runways will be Lisa Blue, Agua Bendita, Poko Pano, Dolores Cortés, Mara Hoffman Swim, Red Carter, White Sands Australia, Luli Fama and L*SPACE.
New to Swim Week is New York-based Éclairée, which will debut its French-inspired, European-influenced Spring/Summer collection in the Raleigh’s Penthouse.
“Miami Swim Week is all about swimwear, so it is very fitting, a no brainer, something I absolutely had to do,” said Kelly Carrington, founder and creative director of Éclairée.
Down the street, at the W South Beach, Salon Allure will hold its third annual trade show geared for luxury brands, Saturday through Tuesday.
Salon Allure will take over two floors this year instead of one, with 56 swimwear and resortwear designers — up from 31. In addition, the show will feature a new accessories exhibit, called Style Works, with 16 brands, said Rick Fatzinger, president of Salon Allure.
The trade show’s budget, which is in the “hundreds of thousands of dollars,” has more than doubled this year, Fatzinger said.
“For a small company that just started just a little over two years ago, it was a big jump to double the show,” he said.
The invitation-only kick-off party Friday night will feature a group fashion show of all the designers, with models walking a runway built over the pool at the W South Beach.
Designers are coming from Great Britain, France, Switzerland, Italy, Israel, Australia and Mexico, in addition to the United States. Among the luxury brands are La Perla, Miguelina, Marysia, Maggie May, Mikoh Swimwear and Haeckel Haus, which is making its U.S. debut.
Also launching at Salon Allure is Carolina Lamb, a Fort Lauderdale-based children’s swimwear designer.
Lamb Glam swimsuits have optional snaps on the bottom and come in different styles, in prints and solids that can be mixed and matched. The line also includes palazzo pants, cover-up skirts and hoodies.
“It’s dress-up swimwear that is appropriate for the beach and the pool, and they feel they are glamorous in it,” Lamb said.