Tumblr, a popular blogging platform that boasts roughly 60 million users, has gotten the attention of major brands like Coca-Cola, Huffington Post, Comedy Central and National Public Radio (NPR). But for a business small business owner, the notion of adding another platform to your marketing mix may seem daunting.

• What is Tumblr? It’s essentially a blogging platform with a visual component that makes it easy to promote your products using pictures. It’s been around for about five years and is used by a number of major brands and organizations. Even President Obama has one.

• Why Tumblr makes blogging easier: If you’ve already got a blog on your website, you may not want to invest the time in starting another one on Tumblr. But chances are your blog doesn’t get you exposure to the nearly 60 million users who are on Tumblr.

One option may be to replace your current website blog with a Tumblr, which could actually be easier to maintain. It’s user-friendly, customizable and comes with a mobile App that allows you to update on the fly. It also offers many free, ready-made themes that make your Tumblr look like a sleek version of your website. You can integrate it with Facebook and Twitter.

• Is Tumblr right for your small business? If you’re used to measuring your marketing success using analytics, Tumblr may not be right for you. There are currently no features on Tumblr that allow you to see how many people are interacting with your content. So it makes it hard to get accurate stats.

Want to learn more about blogging with Tumblr? Download the free BizBytes guide, Tumblr 101 for Small Business at www.BizBytes101.com.