Florida Travel

North Florida

At 74, Marineland celebrates its past while moving forward

 

Now owned by the Georgia Aquarium, the oceanarium once known as Marine Studios has a greater emphasis on scientific research.

Marineland Dolphin Adventure Where: 9600 Oceanshore Blvd., Marineland, (20 miles south of St. Augustine). Information: 904-471-1111, www.marineland.net. Hours: The park is open daily 9 a.m.-4:30 p.m. Admission: $8.50 (adults 13 and older), $4 (children) and $7.25 (60 and older).


The Atlanta Journal-Constitution

Her eyes are cloudy now, a blueish-gray haze blocking out some of the sunlight that glints off the water in her habitat. She doesn’t always move as nimbly as the dozen other dolphins sharing her space, either.

But that’s OK, because Nellie has something they don’t.

She has seniority — 59 years of it, more than double the normal age of an Atlantic bottlenose dolphin. And those eyes, before a hint of cataracts snuck in and stole the sharpness of her vision, have witnessed many of the triumphs, declines and rebirths of Marineland, one of Florida’s early theme parks.

“She’s somewhat the matriarch,” said Kurt Allen, vice president and general manager of Marineland, as he watches Nellie gracefully glide under an archway in the pool where she suns herself. “She is literally rewriting history every day.” The same can be said for Marineland.

Now owned by the Georgia Aquarium, the world’s first marine animal park opened 74 years ago, offering visitors previously unheard-of access to dolphins, whales and other creatures that roam the seas.

For decades, the pioneering aquatic retreat thrived, attracting as many as 400,000 visitors a year.

But the Marineland of today is a very different scene. Operated by the aquarium as a separate nonprofit organization, it is located in a trio of nondescript off-white buildings battered by surf spray near the same spot where the original structures once stood, nestled between Fla. A1A and a postcard-ready section of the Atlantic Ocean about 20 miles south of St. Augustine.

Georgia Aquarium has poured about $3 million into the facility so far this year, mostly for operational improvements such as pool heaters and new signage. But the park struggles to meet even a fraction of its former attendance figures. An estimated 50,000 people visited Marineland in 2011, and 60,000-70,000 are expected this year.

Carey Rountree, senior vice president for sales and marketing at Georgia Aquarium, attributes low attendance figures to public perception. He says many Marineland fans of years past think that when the venue closed for repairs in 2004, it never re-opened.

“That’s been our biggest challenge, to tell people we are open,” says Rountree. The eventual goal is to hit a six-figure attendance number again.

Despite the financial and attendance woes that have hindered Marineland, the Georgia Aquarium has a twofold stake in the facility. The coastal Florida location provides access for marine research and specimen collection — three of the four manta rays at the aquarium were gathered off the Marineland coast. And collaboration between the facilities allows the aquarium to answer critics who say the Atlanta aquatic emporium is too focused on entertainment.

According to Rountree, acquiring Marineland fit the philosophy on which the Georgia Aquarium was founded. “Bernie Marcus (aquarium founder and CEO) wanted it to be a combination of entertainment, conservation, research and education. In order to do that, you had to pay the bills, and entertainment was a way to do that. Once we were able to pay the bills, we’ve been able to increase the education and conservation efforts.” Last month at Marineland, the “Behind the Seas” exhibit opened, featuring additional dolphin viewing areas and a collection of artifacts from the oceanarium’s past.

Read more Florida Travel stories from the Miami Herald

  •  

The Norton Museum of Art commissioned Dan Parker, a LEGO certified professional, to construct landmarks, including the Seattle Space Needle, from LEGO bricks. The structures are part of the exhibit "Block by Block: Inventing Amazing Architecture" which runs this summer (2013) at the Norton.

    Florida: Norton art museum hosts exhibit of LEGO structures

    At Legoland parks, builders construct entire city skylines of LEGO bricks. In Palm Beach, the Norton Museum of Art saw art in the structures and commissioned Dan Parker, a LEGO-certified professional, to use the bricks to construct landmark buildings from around the world. The structures are part of the exhibit Block by Block: Inventing Amazing Architecture, which opens Thursday and runs through Oct. 20.

  •  

Blue Spring State Park has only six cabins, so a stay here has to be reserved well in advance.

    Florida State Parks cabins

    Lodgings that take you back to nature

    Central Florida is famous for a lot of features, but your first association probably isn’t “cabins in the woods.”

  •  

Guests visit the penguin habitat section of Antarctica: Empire of the Penguin, the new attraction at SeaWorld Orlando.

    Central Florida: theme park round-up

    New this year in Orlando are penguins, Krusty Burgers, Autobots and Decepticons, Chima animal warriors and a home for the Disney princesses

Miami Herald

Join the
Discussion

The Miami Herald is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

The Miami Herald uses Facebook's commenting system. You need to log in with a Facebook account in order to comment. If you have questions about commenting with your Facebook account, click here.

Have a news tip? You can send it anonymously. Click here to send us your tip - or - consider joining the Public Insight Network and become a source for The Miami Herald and el Nuevo Herald.

Hide Comments

This affects comments on all stories.

Cancel OK

  • Videos



  • Quick Job Search

Enter Keyword(s) Enter City Select a State Select a Category