WWE announced an investment in and strategic partnership with Tout Industries, Inc. that will leverage WWE’s vast array of assets, including television, live events, digital, print and more than 100 million social media followers to expand Tout’s platform for real-time video status updates, creating a new dynamic social experience for WWE fans.
Beginning July 23 during the historic 1,000th episode of Monday Night Raw, WWE fans will have the chance to be seen and heard via Tout as real-time video updates will be featured during WWE television programming, on WWE.com, throughout WWE’s social media presence and on in-arena video displays. WWE superstars will also interact with fans via Tout question and answer sessions leading up to the event.
Additionally, WWE will launch “Tout Tuesdays” giving fans the opportunity to discuss what happened the previous night on Monday Night Raw. Tout’s new platform will enable WWE to aggregate all of this unique content on WWE.com.
“WWE is in a class by itself as a media giant who has innovatively grown their business through social media,” said Michael Downing, CEO of Tout. “We could not envision a better partner to show how the Tout platform powers high-impact, real-time engagement across broadcast TV, digital and live events.”
Vince McMahon, WWE Chairman and CEO, said: “WWE looks forward to partnering with Tout to grow this innovative social media platform. Tout’s real-time video technology will become a critical component of fan interactivity in our weekly television programming and will be utilized to connect WWE directly with our fans in new ways.”
Tout is a social media platform that allows users to easily shoot 15-second video status updates via smartphones and webcams. Touts are published real-time and automatically to Tout.com, Twitter, Facebook, Pinterest, SMS and email contacts. Through Tout's reply feature, users can engage in Tout conversations.
WWE is one of the most socially active brands with more than 100 million social media followers, one billion video views on YouTube and an average of 50 trending topics every week on Twitter.
WWE superstar John Cena is asking fans to Tout their favorite RAW memories at http://youtu.be/nbbjDDmYwDw, and WWE will show the responses real time. Some of these Touts will appear on Friday Night SmackDown 8 p.m. EST on Syfy as well as Monday Night RAW at 9 p.m. EST on USA Network.
The vision for Monday Night Raw will feature much social media engagement, dubbed RawActive. Check out http://www.wwe.com/inside/tout.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience.
WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 600 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.
Additional information can be found at wwe.com and corporate.wwe.com. For information on its global activities, go to http://www.wwe.com/worldwide/.
Headquartered in San Francisco, Tout is a social media technology company whose smartphone and Web applications enable real-time video status updates that can be shared instantly with friends, family or the whole world through Facebook, Twitter, or even published to your own site via the Tout Widget and API.
Tout enables users to capture and share 15-second videos with 2-clicks from the Web, iPhone, iPad or Android smartphones. Tout is a technology spin-out of SRI (Stanford Research Institute), responsible for such innovations as intelligent personal assistant technology SIRI acquired by Apple. Since launch, Tout has had more than 23 million visitors to its application, making it one of the fastest growing social media services.
Visit www.tout.com or follow us on Facebook and on Twitter @Tout.