Embraced by the international community, Romero Brittos paintings and sculptures are currently featured on five continents in more than 100 galleries worldwide (and in many impressive private collections around the globe, including the Royal Houses of England and Sweden).
But, Britto has a brand new bag.
The South Florida-based artist has emblazoned luggage from Westons Heys USA travel goods company for Macys stores nationwide.
The Neo-pop artist launched the line of 4-piece lightweight luggage sets (which Britto termed art on wheels) earlier this month, and the line retails in the $500-$600 range.
If you are not in peoples live you will be forgotten, said Britto from his studio. Especially the arts, which (dont) get that much coverage.
The Britto Collection is part of Macys O Mercado, the Market at Macys campaign with Brazil-themed limited-edition items in a store-within-a-store.
Everything basically starts from a painting, Britto said. I started about two years ago (on the Macys project). The whole process takes a long time.
Britto was born in Recife, Brazil one of nine children born to a single mother - and after moving to Miami, rose to international fame through partnering his colorful sculptures and painting with corporate clients from Absolute Vodka and Disney to Pepsi and BMW.
It used to be that you did this one-of-a-kind of things for royalty and aristocrats, he continued. But then along came the Industrial Revolution. Now we have the Communication Revolution where everyone can talk to one another so fast. So why not the Arts? Some people are stuck in the past with art just on the wall. A lot of the galleries, they are very snobbish and that is why a lot of them are closing.
In Brazil he is ubiquitous with his larger-than-life kaleidoscope-colored art in airports and on streets. Everyone recognize me in Brazil now, said Britto. At this years Carnival they did a homage to my art. There were 5,000 people parading around in costumes that looked like my art. 90,000 people were there. This was televised in 14 countries.
Next up? Britto is mum except to say something huge will happen around 2014. It will be seen by over three billion people. Its the biggest thing Ive ever done.