A corporate spat over money that kept WSVN-Fox 7 off DirecTV’s satellite dishes for nearly two weeks ended Thursday when the two sides signed a deal on retransmission fees.
Neither side would disclose dollar figures nor much of anything else except that a quarter of a million South Florida DirecTV viewers could watch WSVN again. Its signal was restored to the satellite early Thursday evening.
“We appreciate our viewers’ patience during this tough negotiation,” said Robert W. Leider, executive vice president of Sunbeam Television Corp., which owns WSVN.
DirecTV spokesman Thomas Tyrer said his company felt “regret that any of our customers were forced into the middle of a business dispute where they should never have been in the first place.... The public interest is best served by allowing customers to keep their local broadcast stations as we negotiate future agreements, rather than being denied access by broadcast stations and used as leverage in what should be a private business matter.”
Sunbeam cut off the feed of WSVN as well as two Boston-area stations it owns shortly in the wee hours of Jan. 14 after the two companies failed to reach an agreement on the fees DirecTV pays to carry Sunbeam programming. The fracas quickly caught the attention of South Florida viewers, who missed two NFL games that weekend.
But the blackout started drawing national press coverage after the New England Patriots won their playoff game last weekend, which put them into the Super Bowl. One of Sunbeam’s Boston stations is the local affiliate of NBC, the network carrying the Super Bowl.
Because sports bars overwhelmingly get their television from DirecTV, a continued blackout out would have wiped out countless Super Bowl parties. John Kerry, the Democratic senator from Massachusetts, wrote Sunbeam and DirecTV earlier this week, threatening to drag them before the Federal Communications Commission if any viewers couldn’t see the game.

















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