Once BGT lands a client, its role is likely to expand. Consider JM Family Enterprises, the Deerfield Beach-based automotive giant whose subsidiary hired BGT after a “broad search across the country,” said Brent Sergot, vice president of DataScan. BGT was tasked to build DataScan’s new PRNDL.com website, which offers services to the millions of people privately buying and selling cars.

It took a lot of technical know-how and creativity to create the website and develop tools to examine the customer data, Sergot said.

As a result, BGT was recently chosen to redesign the JMFamily.com website, “a big undertaking,” said Christie Caliendo, JM Family’s spokesman.

Frank Rivera, director of digital marketing for ADT Security Services, said BGT has built and analyzed many websites for ADT, also based in Deerfield Beach, and won a series of industry awards in 2011 for its redesign of ADT’s homesecuritysource.com.

“We’re a humongous dot.com,” Rivera said. “BGT has a really strong foundation in analytics and they are able to take data and produce really good websites. Others can build a pretty website but not feel responsible for how it performs. BGT dissects the website and they are not intimidated by data.”

BGT employees take pride in their cyber-skills. The company’s information technology equipment is prominently encased in glass walls at their headquarters. Blue and yellow voice and data cables are suspended below the warehouse ceiling on a track, curving around the office like a color-coded elevated railway. “We try to showcase our technology,” Clarke said. “A lot of companies try to hide it.”

Design and utility are crucial elements in the business Clarke and his partners have built since they founded BGT, originally called Burn

Global Technology, in 1996 in South Florida. The early years were tough. People couldn’t yet imagine the Internet’s powerful role in business, Clarke said. “To say it was brutal would be an absolute understatement,” he said. “I had a kid and I didn’t make money.”

But today, his experience is paying off. “Fifteen years in this industry is a long time,” Clarke said. “Most of the people working here — 15 years ago they were in elementary school.”

Clarke would like to see South Florida become a hotspot for global interactive marketing and wants to have a leading role “creating that job-producing sector that can make South Florida prosper for the long term.

“We hope it will be a national hub one day,” he said.