Moms can do everything, right?
These South Florida women certainly hold true to that cliché. Inspired by motherhood, these moms have identified a common parenting problem, found a solution and turned that solution into a viable business.
Some of their young businesses already have national distribution networks. Others are small, hands-on operations. All are worth recognizing for their ingenuity.
Here’s a look at six local Mompreneurs and how they got their start, brought to you by MomsMiami.com:
h2O Spring Water
After the premature birth of her youngest son, Matthew, Julie Atherton found herself spending hours in front of the television, pumping breast milk to bring to her baby in the hospital.
“I kept hearing stories about all of these plastic water bottles going into landfills, and I thought about the juice boxes kids drink. I told my husband ‘Why doesn’t someone put it in a box,’ ” said Atherton, of Weston. “Then I thought about it, and I said ‘Why don’t we put it in a box?’ ”
In 2008, the Athertons formed Refreshing Ideas and created h20 Spring Water, 16.9 fluid ounces of Canadian spring water packaged in recyclable paper cartons. The water has gotten the attention of Lady Gaga, Justin Timberlake and The Jonas Brothers.
The big idea: h20 Spring Water is packaged in screw-topped paper cartons that are kosher, BPA-free, sodium-free and printed with water-based, solvent-free inks to prevent against chemical leaching. The product is $1.29 each or $5.95 for a six-pack.
Product Development: Atherton researched the bottled water industry and alternate methods of packaging. Tetra Pak, which manufactures juice boxes, offered her an eight-sided box with a screw top that was used for wine. Julie found a Canadian water source with the equipment necessary to fill the boxes. After a cost analysis, she ordered 100,000 boxes.
Capital outlay: The Athertons spent about $500,000 on product and web design, trademarking, initial production costs, travel and promotion. Husband, Richard, a civil engineer, handles shipping and inventory.
Marketing: “While we were waiting for production, I thought, ‘How can we compete with the big guys?’ ” Atherton said. “I needed to come up with a way to make a loud splash, with very little bucks. I thought about product placement.”
She contacted Distinctive Assets in Los Angeles, a gifting company that places products at celebrity events. She was invited to give away her products at two charity events in Las Vegas in October 2008. One was sponsored by Andre Agassi, the other by Justin Timberlake.
The problem was the product wasn’t ready. For the Agassi event, Atherton set up a bar with sand-filled prototypes of h20 boxes and coaxed celebrities to take pictures with the product. She greeted entertainers like James Taylor, Mariah Carey and Donny Osmond, then secured addresses so she could ship them h20.
The product arrived in time for Timberlake’s event. That night at his concert, the Athertons were stunned to see Timberlake on stage, drinking h20.
“Richard and I looked at each other and said ‘We made it!’” and our product wasn’t even in distribution yet,” Atherton said.
In February 2009, h20 was given away backstage at the Grammys.





















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