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KSC Kreate agency serves nation’s biggest companies

 

Evolving from a retail and catalogue photo business, KSC Kreate in Hollywood now handles a wide array of visual content for the nation’s biggest companies and is even making full-length movies.

‘Finding Joy’ — the movie

Not satisfied with just producing for clients, Tuckman and his wife, Shona, who is the CEO of KSC Kreate, ventured into the movie business.

Shona Tuckman, who had been writing and producing commercials as well as writing screenplays (a short film won the Breakthrough Film Award at the New York Independent Film Festival), had an idea for a movie. She began writing it four years ago and, just after returning from China where they had adopted their daughter, started work. With a new baby, it took her six years to complete.

Starting in June, she and her team, including actors Liane Balaban, Barry Bostwick, Tyler Bunch, Josh Cooke, Kiki Harris, Arielle Hoffman and Lainie Kazan spent five weeks shooting in Broward. In addition to the KSC crew, 70 additional workers were brought in each day. Post-production started in July and is expected to run through February.

“Sometimes you just have to step up and make something yourself, but it has to be the right one,” Shona Tuckman said. “Now we’re talking about what’s next.”

They are trying to find foreign distribution for the movie (www.findingjoythemovie.com) and entering it in festivals. Brad Tuckman said they hope to produce a movie a year.


More information

Jenny Staletovich


jennyhiaasen@bellsouth.net

On a midmorning in a warehouse district off the interstate in Hollywood, there is a strange sight: lanky models so beautiful and ethereal they look inhuman, standing or sitting on the curb in a parking lot smoking cigarettes. Inside, teams of make-up artists, stylists and photographers are grooming, styling and photographing said models for up to 14 shoots each day.

It is strange for two reasons. First, this is not that Hollywood, but Hollywood, Florida. Second, this is not a cool warehouse district.

Ten years ago, photographer Brad Tuckman started a retail and catalogue photography business. But with too many ideas and customer requests for the confines of photography, he began to expand his business into the mini empire KSC Kreate, now housed in the warehouses that stretch from one sprawling building across the parking lot to a neighboring warehouse, for a total of about 55,000 square feet.

Today KSC includes not just photography, but all visual content and software for what KSC describes as a “creative, production and technology hub” for its clients. Among its clients are some of the nation’s largest companies: Wal-Mart, Ikea, Bed, Bath & Beyond, Gap, Burger King, Chico’s, White House/Black Market and YvesSaintLaurent.

It seems to have paid off. Since 2008, Tuckman said his business has grown 800 percent, generating over $10 million a year in revenue. “Everywhere I go, I see something we’ve shot,” Tuckman said.

Tuckman employs about 90 people with an additional 30 to 40 freelancers daily. In February, he opened a satellite office in Atlanta to be closer to customers and has already expanded from 4,000 square feet to 7,000.

Tuckman believes that his customers remain loyal because of his reliability and speed. For example: a catalogue customer once called on Tuesday and asked for a snow shoot (never mind that KSC is in Florida) by Thursday.

“So I found a house, got the model, got a snow blower, and then it rained. So I had to photo shop the snow.”

Innovation has also played a key to their success, said Lisa Cody, director of Creative Services for Jardin Consumer Solutions, a manufacturing company with 10,000 workers in 15 countries producing a vast array of products under brands like Mr. Coffee, Sunbeam, Oster and VillaWare.

“I’ve known them for years, from when they were just a boutique studio,” she said, explaining that over the years KSC has evolved to keep pace with the changing world of marketing, from print to online to interactive online. “I’m always looking for someone one step ahead. So when I ask about something, they say, ‘We’re already doing that.’ ”

In fact, Tuckman says that his business is driven more by his customers’ requests than any grand vision.

“Everything they’ve needed over the years, we just added,” he said.

When his catalogue customers asked for a better way to view online samples, he started working on Non-Flash 360 Degrees, a program that allows an internet customer to click on an item and view it from all sides. And when his staff needed a way to track the thousands upon thousands of items they receive for catalogue shoots, his team came up with a tracking program called Timetrack.

“If we’re organized, we won’t fail.”

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