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eDiets.com reports improved finances

 

Miami Herald Staff Report

eDiets.com, a provider of at-home diet, fitness and healthy lifestyle solutions, reported a narrower loss and slightly lower revenue for the fourth quarter.

The Fort Lauderdale company lost $3.3 million, or 12 cents per share, compared to a loss of $8.4 million, or 33 cents per share, for the fourth quarter of 2008.

Revenue fell 2.5 percent to $3.9 million.

Results for the fourth quarter of 2008 included a $5.2 million impairment charge related to the goodwill of the company's business-to-consumer segment.

``While 2009 was a challenging year, we initiated a series of corrective actions to improve eDiets.com's performance and enter 2010 with good progress underway,'' said Kevin McGrath chief executive officer.

``Our advertising and marketing efforts are driving meaningful improvements in our meal delivery subscriber base and we have acquired approximately 33 percent more customers in the first two months of 2010 compared to last year.''

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