BMW announced the pricing for its all-new 2010 550i Gran Turismo; it starts at $63,900, before a $825 destination charge. That may sound like a lot of money at first, but the 2010 550i sedan starts at $60,400 and doesn’t come packing the twin-turbo V-8 found in the GT, which is also equipped with the company’s first-ever eight-speed automatic. The 400-horsepower hatchback can get to 60 mph in 5.4 seconds, which is fast. It's so fast that people might not look closely at the design; instead they could focus on the GT's unique features like the split rear hatch, which can open like a traditional hatchback or a car trunk.

We haven’t tested the GT yet, but we've had plenty of seat time behind the wheel of the $67,050 X6, which packs the same engine but with a six-speed automatic transmission and all-wheel drive. That sport-tuned SUV is a blast to drive despite its polarizing looks, so maybe the 550i GT will win people over with what’s under its skin, too.

Full option pricing is below.

2010 BMW 550i Gran Turismo Available Packages:

• Active Ventilated-seat Package: $2,950
• Back-up Camera Package: $750
• Convenience Package: $1,900
• Cold Weather Package: $950
• Driver Assistance Package: $1,350
• Luxury Rear Seating Package: $3,950
• Premium Sound Package: $1,400
• Sport Package: $4,200
• Nappa Leather Package: $1,000

2010 BMW 550i Gran Turismo optional equipment:

• 20-inch wheels with mixed-sized performance tires: $1,000
• Power rear side window shades: $500
• Integral Active Steering: $1,750
• Multi-contour seats: $1,300
• Satellite radio: $350
• Rear seat entertainment system: $2,200
• Smartphone integration: $150
• 4-zone automatic climate control: $500
• Ceramic finished controls: $650
• Ski bag: $150
• iPod and USB adapter: $400
• Head-up display: $1,300
• Night Vision: $2,600